At Soko Bags, we are driven by the power of innovation, sustainability, and empowering women in business. Recently, our founder, Yaa Priscilla Birago, had the honor of speaking at the Telecel Women in Business Webinar, marking the maiden edition of The Empire She Built. This groundbreaking event brought together some of Ghana’s most influential women in business to share their entrepreneurial journeys, lessons, and insights with a live audience of aspiring entrepreneurs and business leaders.

The panel featured an impressive lineup of speakers, including Berly Agyekum-Ayaaba, CEO of Echo House Ghana, and Afi Amoro, CEO of Jandel Ltd—two women whose success stories are built on more than 15 years of business leadership. The event was moderated by the renowned media personality, Delay, who guided the conversation with thought-provoking questions, ensuring that the panel addressed critical aspects of the entrepreneurial experience in Ghana.

Key Highlights from the Webinar

The discussion centered around the entrepreneurial journey—its challenges, triumphs, and the wisdom gained over the years. Each panelist shared candidly about the steps they took to build and scale their businesses, how they overcame hurdles in a highly competitive market, and the strategies they used to sustain growth in a rapidly changing economy.

For Yaa Birago, the focus was on sustainability and innovation. As the founder of Soko Bags, Ghana’s leading manufacturer of eco-friendly reusable bags, Yaa shared her unique perspective on how a commitment to environmental consciousness has shaped the company’s mission. She explained how creating a business that not only addresses Ghana’s plastic waste crisis but also empowers women, has been central to her success.

Berly Agyekum-Ayaaba, at the helm of Echo House, discussed how creativity and adaptability have been key to her growth in the marketing and communications industry. She highlighted the importance of staying true to one’s vision while embracing change and innovation to meet the evolving needs of clients.

Afi Amoro, who leads Jandel Ltd, one of Ghana’s premier event planning companies, spoke about the power of resilience and relationship-building in business. She shared valuable lessons on how building strong networks and a trusted brand have been integral to her success.

Telecel Ghana Women in Business

Engaging with Aspiring Entrepreneurs

One of the most rewarding aspects of the webinar was the interactive Q&A session with the live audience. The participants raised thoughtful questions about starting and sustaining businesses in Ghana, how to balance personal and professional life as a woman in business, and strategies for navigating the challenges of the entrepreneurial ecosystem.

The panelists provided actionable insights, sharing practical advice based on their own experiences. Yaa emphasized the importance of perseverance and continuous learning, encouraging aspiring entrepreneurs to stay focused on their goals while being open to growth and new opportunities.

Reflections and Takeaways

The Empire She Built webinar was not just a celebration of women’s achievements in business, but also a powerful reminder of the collective strength that women bring to the entrepreneurial world. The event provided a platform for women to support one another, share knowledge, and inspire the next generation of business leaders.

At Soko Bags, we are proud to be part of such initiatives that foster empowerment and growth for women in business. As we continue to expand our mission of creating sustainable solutions for a greener planet, we remain committed to advocating for women in entrepreneurship and leadership roles.

We extend our heartfelt thanks to Telecel for organizing this impactful event and to our fellow panelists for sharing their wealth of knowledge. Together, we are building not just businesses, but empires.

You can catch the discussion on YouTube here.